By Rudolf Grünig, Richard Kühn, Maude Montani
Developing destiny thoughts for an organization is a vital and intricate job, and varieties the middle factor during this booklet. A company’s process defines its destiny path, specifying its wanted industry place and key aggressive merits either on the point of industry bargains and of assets. This ebook offers transparent, elementary suggestion for pros: after a quick creation to strategic making plans, a heuristic method for identifying destiny recommendations is gifted. It exhibits easy methods to learn a company’s present scenario, enhance and investigate strategies for the long run, and outline implementation tasks. in the course of the booklet, specified techniques are illustrated with assistance from a variety of concrete examples. The ebook is an additional improvement of the authors’ hugely profitable prior booklet “Process-based Strategic Planning,” which seemed in six editions.
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Extra resources for The Strategy Planning Process: Analyses, Options, Projects
Then, crucial success potentials are combined into coherent strategies. This assembly is based on the ROM model introduced in Chap. 2. The achievement of attractive market positions requires that offer advantages fulfilling customer needs can be realized. These advantages in the offer are in turn based on resource and process advantages that should be maintained or built up. • Finally, the guidelines set in the strategies must be made concrete enough so that at least a rough idea emerges on the measures and means necessary to implement them.
Bresser, R. K. F. (2010). Strategische Managementtheorie (Vol. 2). Stuttgart: Kohlhammer. Buzzell, R. , & Gale, B. T. (1987). The PIMS principles. New York, NY: Free Press. Ga¨lweiler, A. (2005). Strategische Unternehmensf€ uhrung (Vol. 3). Frankfurt: Campus. Hofer, C. , & Schendel, D. (1978). Strategy formulation. St. Paul, MN: West Publishing. Mintzberg, H. (1990). Strategy formation. Schools of thought. In J. ), Perspectives on strategic management (pp. 105–235). New York, NY: Harper Business.
2005). Management (Vol. 6). Wiesbaden: Gabler. 1 Concretization Levels of Strategic Intentions As seen in Chap. 2, the purpose of strategic planning is to construct or maintain success potentials. The building up and maintenance of success potentials always requires a long-term commitment of financial resources. From a management science perspective, this commitment can be seen as an investment. Therefore, it seems reasonable to use investment performance measures to assess possible success potentials.