By Martin K. Hingley, Adam Lindgreen
Contents: Foreword; half 1 nutrition quandary and accountability: The Dasani controversy: a case research of ways the release of a brand new model jeopardised the full popularity of Coca-Cola, Conor Carroll; Cadbury's salmonella scare: solid or undesirable concern management?, Conor Carroll; possibility conversation and nutrients recollects, Sylvain Charlebois and Lisa Watson; meals security, caliber, and ethics in offer chains: a case learn of informing in overseas fish distribution, according to Engelseth, Takeo Takeno and Kristian Alm; Is clean milk powdered milk? the talk over packaged milk in Vietnam, Virginie Diaz Pedregal and Nguyen Ngoc Luan. half 2 Agri-Food platforms, Product Innovation, and coverage: caliber insurance schemes and nutrients advertising within the ecu Union, Stephan Hubertus homosexual, Fatma Handan Giray, Penelope Vlandas and Monique Libeau-Dulos; natural as opposed to traditional farming: a advertising survey on wine construction, Frederica Cisilino and Luca Cesaro; severe facets of intake of genetically transformed meals in Italy, Marco Platania and Donatella Privitera; fixing the talk among sensible and traditional foodstuff: is agrifood construction turning into modular? Roberto Esposti; Controversies in coping with talents: the case of improvement and launching new sensible foodstuff items, Jofi Puspa, Tim Voigt and Ranier Kuhl; Is there a true overall healthiness as opposed to style or cost controversy in foodstuff advertising? The case of sensible meals, Athanasios Krystallis, Michael Linardarkis and Spyridion Mamalis. half three the patron View: Controversies in foodstuff and agricultural advertising and marketing: the consumer's view, Keith Walley, Paul Custance and Stephen Parsons; purchaser personal tastes for meals caliber: a decision test relating to animal welfare and nutrients security in bird, Morten Raun Morkbak, Tove Christensen and Berit Hasler; shopper call for for ethically superior animal creation structures, Ana Isabel Costa and John Cone; past the promoting combine: glossy nutrition advertising and marketing and the way forward for natural meals intake, Hans Dagevos; eco-friendly consumerism: what will we study from environmental valuation surveys?, Meike Henseleit. half four reasonable Engagement?: The elusive written agreement: dependence, energy, clash, and opportunism in the Australian nutrition undefined, Melina Parker and John Byrom; Are supermarkets poor-friendly? Debates and facts from Vietnam, Paule Moustier, Muriel Figuie, Dao The Anh and Nguyen Thi Tan Loc; An appraisal of the reasonable exchange process: proof from small manufacturers in rising international locations, Luciana Marques Vieira and Luis Kluwe Aguiar; Index
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Contents: Foreword; half 1 nutrients difficulty and accountability: The Dasani controversy: a case research of the way the release of a brand new model jeopardised the complete attractiveness of Coca-Cola, Conor Carroll; Cadbury's salmonella scare: reliable or undesirable problem administration? , Conor Carroll; possibility communique and nutrition remembers, Sylvain Charlebois and Lisa Watson; foodstuff protection, caliber, and ethics in provide chains: a case learn of informing in overseas fish distribution, in step with Engelseth, Takeo Takeno and Kristian Alm; Is clean milk powdered milk?
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Extra resources for The Crisis of Food Brands (Food and Agricultural Marketing)
The brand also has developed an array of successful brand extensions and product variants. Cadbury produces more than 2500 different chocolate product variants, from a select stable of core brands. In 2004, Cadbury Schweppes was voted Britain’s ‘Most Admired’ company by the business magazine Management Today. 1 describes the UK chocolate market. 2006 Salmonella Outbreak In the summer of 2006, Britain experienced a prolonged heat wave. On 22 June 2006, Cadbury issued a major recall of seven of its brands on sale in the UK and Ireland, in response to reports that traces of Salmonella were found in a variety of Cadbury chocolate bars, which represented a risk to public health.
Managers placed their new brand as well as the parent brand in jeopardy by sourcing tap water from the heart of London. Surely they should have realized how consumers, shareholders and the media would react upon discovering that fact, regardless of the level of public relation spin. References 1. 2. Poulter, S. (2004), ‘Coke pulls the plug on its £70 million Dasani’, Daily Mail, 25 March, p. 32. Vickers, A. (2004), ‘All 500 000 bottles of Dasani are recalled because of high levels of chemical linked to tumours; cancer alert over Coke’s “Tap water”’, The Express, 20 March, p.
9. 10. 11. 12. 13. 14. 15. 2 Cadbury’s Salmonella chapter Scare: Good or Bad Crisis Management? By Conor Carroll Keywords crises, food scare, crisis management, Cadbury. Abstract In this chapter, the author discusses the Salmonella scare that enveloped the iconic Cadbury brand in late June 2006, when the company had to recall seven of its leading branded products in the UK and Ireland due to possible contamination. This chapter details the following topics: the difference between issues and crises; the different lenses stakeholders use to observe a crisis; crisis lifecycles; and crisis communications response strategies.