Communications

Download Persuasive Business Proposals: Writing to Win More by Tom Sant PDF

By Tom Sant

Writing a successful idea has regularly been a tremendous a part of revenues. in recent times it has turn into important. yet many businesses are nonetheless cranking out complicated, unpersuasive proposals and RFPs - few of which bring about new consumers or contracts. Now everybody can dramatically enhance their good fortune price with the 3rd variation of "Persuasive enterprise Proposals". This vintage advisor explains find out how to craft compelling messages and robust proposals that allure clients' consciousness and contact their wishes. the recent version contains extra beneficial details than ever earlier than, together with: crucial questions for qualifying possibilities; how one can "power up" conceal letters and government summaries; suggestion for overcoming "value paranoia"; instructions for incorporating facts right into a inspiration; and suggestions for profitable renewal contracts. most folks locate suggestion writing to be tedious and time-consuming - and their records exhibit it. With transparent directions in addition to before-and-after samples, "Persuasive company Proposals" takes readers step by step via a powerful approach for writing custom-made applications that trap new company.

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Extra resources for Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Example text

This doesn’t happen frequently, but it happens often enough that you should be careful. Sometimes people really don’t know any better. They may not realize that the proposal you submit is a valuable piece of intellectual property. On the other hand, some of the people who pull these stunts will do anything they can get away with. ) The important point is that you should always do some prudent qualifying before committing yourself to the time and effort of writing a quality proposal. There is no use submitting your offer to someone who has no budget, no authority, or no real interest in working with you.

The maxim of quantity. We provide the audience with only as much detail as it needs. This can be a difficult maxim to adhere to, because we sometimes misjudge what and how much the audience needs to know. In regard to quantity, however, I urge you to live by the principle that less is better than more. The maxim of relation. The statements we make are relevant to our audience. Observing the maxim of relation is often a matter of getting out of your own head and trying to get into the head of your audience.

Sometimes technical writing classes will include a few perfunctory comments about proposal writing, but technical writing is not a particularly good base for learning how to write persuasively. In technical writing, a student is taught to focus clearly and accurately on the subject, but proposal writing requires focusing on the customer. Once they are in the workforce, people are often thrust into situations where they must perform quickly. There’s no time to study or learn. Just get it done! In short, many proposals are fatally damaged by one or more of the “seven deadly sins” of proposal writing.

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