Semantics

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By Matt Davies

Developed competition has proved as attainable a space of study as conventional antonymy, and a great tool in taking a look at ideologically oriented texts. This ebook investigates how binary oppositions are developed discursively and the capability ideological repercussions in their utilization in information experiences within the British press. the point of interest is very at the optimistic presentation of teams and participants subsumed Read more...

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Investigates how binary oppositions are constructeddiscursively and the way they're utilized in information stories within the British press. Read more...

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Extra info for Oppositions and ideology in news discourse

Example text

Hot’ and ‘cold’ can be measurable, using a temperature scale (whereas ‘man’/‘woman’ cannot), and are not absolute properties of the things they might refer to. There are levels of hotness and coldness and one thing can be considered ‘hot’ but another even ‘hotter’ in, for instance, the construction ‘X is hotter than Y’. However, there are no levels of maleness or femaleness on a scale of gender, only ‘male’ and ‘female’. 3 A human deemed ‘male’ is logically ‘not female’ and vice versa. However, although an entity described as ‘hot’ means ‘not cold’, being ‘not hot’ does not necessarily entail being ‘cold’.

We can therefore also check the status of the examples given in the previous section. 304) is ‘war’. ‘Disturbance’ is also listed as an antonym of ‘peace’ under a separate list of synonyms in the sense of ‘peace’ as ‘calm, calmness, tranquillity’ and so on. 216) are also listed as antonyms of each other, although again, the range of meanings of the two words also generates other entries such as ‘loud’ for ‘low’ (in its sense of levels of noize). indd 11 20/09/2012 15:12 Oppositions and Ideology in News Discourse 12 when we consult the reference book for consistency in pairing ‘town’ and ‘country’ as opposites.

Notwithstanding that there are many shades of red, the car could not be both ‘red’ and ‘non-red’ at the same time, whereas it could be simultaneously ‘big’ compared to a Mini and ‘small’ compared to a Land Rover. indd 25 20/09/2012 15:12 Oppositions and Ideology in News Discourse 26 reconcile the fact that objects can seem to have two contradictory qualities like tallness and shortness at the same time. Perhaps more importantly, however, Sapir noticed that contrasts such as ‘large’ and ‘small’ and ‘little’ and ‘much’ ‘give us a deceptive feeling of absolute values within the field of quantity comparable to such qualitative differences as ‘red’ and ‘green’ within the field of colour perception’ (Lyons, 1977: 274).

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