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Download Official Adobe Print Publishing Guide, Second Edition: The by Brian P. Lawler PDF

By Brian P. Lawler

The foremost TO winning PRINT construction is an knowing of the whole workflow, from scanning and dossier production via prepress and print construction. totally up-to-date by way of writer and publishing advisor Brian Lawler, The reputable Adobe Print Publishing consultant, moment Edition, brings jointly the collective wisdom and knowledge of the specialists at Adobe structures in an easy, based presentation of the basic options and concerns concerning generating high quality revealed output. The ebook comprises succinct, expertly illustrated causes of the simple techniques and terminology of print construction, in addition to Adobe’s attempted and actual guidance, counsel, and checklists for making sure a profitable print task

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Additional resources for Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress

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The printer will generate a separate printing plate from the duplicate document for the varnish panels that overprint the photos. Varnish used elsewhere in a document should be included in the layout and separated with the varnish used over the photos. If varnish is used in a layout, it’s generally set to overprint. Spot color (simulated) Spot color converted to process dr Publication page autumn Varnish silhouette PURPOSE & LONGEVITY / separate an 'y @ inordinary \ gadget from the invaluable tool 100% screen 50% screen Specifying process colors To achieve predictable printed results, it’s a good idea to select colors from one of the commercial process-color swatch books available.

Use spot and process colors together when: • Your requirements extend beyond process color printing. This could involve corporate colors, as already explained, or extending the range of process color by using a bump plate—a spot color plate that serves to intensify one of the process colors. Remember that printing with more than four inks can be expensive because of the extra plates and press work. Color photograph printed with process inks Vector art using a spot color Rich black display type using black and magenta process inks Spot varnish applied to enhance the text effect Text with spot color applied Specifying spot colors and varnishes Specifying a spot color means that any page element assigned that color or any screened tint of that color will appear on its own printing plate.

It isn’t suited for high-volume print jobs. Variable-data printing Digital presses create the opportunity for a new kind of printed marketing using presses that can change the copy and images for every impression they print. Called Variable-Data Printing (VDP), these documents can have varying text, personalized graphics, photos that change according the demographic information of the recipient, and more. VDP is created with a combination of page-layout applications, database records, libraries of variable images, and special software that defines which components go together for each recipient.

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