By Simon Down
Simon Down’s well timed ethnographic research takes a philosophically reflective and empirically precise examine the way enterprising humans use narrative assets to build their id as marketers. The publication attracts on a variety of highbrow assets, from naturalistic philosophy and social-psychology to sociology and organizational idea. Written in a robust narrative sort, the publication succeeds in making the usually complicated and inaccessible theories on self-identity effortless to appreciate and convincing with regards to different notions of person organisation. Social elements of self-identity are tested and elaborated on through the improvement of options similar to clich?s, generations, house and relationships. those ideas are, in flip, drawn from the narrative, temporal, spatial and relational frameworks in which members exhibit self-identity. Neither super-heroes nor villains, the case-study marketers in Narratives of company grow to be general those that search to make experience of the area via their enterprising task. delivering a miles wanted and complex empirical benchmark in a number of debates present in company and association reviews, this hugely obtainable e-book is a ‘must-read’ for somebody drawn to the intersection of self-identity and the nature of the entrepreneur.
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Extra info for Narratives of Enterprise: Crafting Entrepreneurial Self-Identity in a Small Firm
This is not to suggest that roles do not exist or that they do not provide material with which to construct public and other narratives. The term role does however tend to assume a prime status for the narrative equipment of a category over the situated and enacted narrative of individuals. Roles such as mother or entrepreneur are often treated as fixed models rather than being narratively constructed and historically contingent, as MacIntyre’s use of ‘character’ implies. The historical and temporal contingency absent in the term role raises another important feature of self-identity.
I was a ‘company man’ […]: being told all the time by EuroPort that we must do things this way, that way. […] Paul had his problems in Thailand too. These were compounded finally by the fact that he got expelled from Thailand, because they [EuroPort] had not given him the right work permit. I was pretty fed up in the UK. They [EuroPort] decided that I was the best person to go out to Thailand. […] [But] I was not going to step into Paul’s shoes and I told them this: ‘I am not [going], he is a friend, you should be doing everything you can, it is your fault he got kicked out, you should be doing everything you can to get him back in.
The important point for our investigation is how the narrative about their relationship is being used to create a sense of, in this case, Paul’s entrepreneurial self-identity. Paul’s narrative hints at the ‘evaluative criteria’ (‘a set of fundamental 36 Narratives of enterprise principles and values’) he uses to emplot his self-identity (Somers 1994: 617). For Paul the themed or selectively appropriated story of John and himself having familial and attitudinal similarities tells of evaluative criteria by which he both evaluates and constructs the relational dimensions of his self-identity.