By Daya Kishan Thussu
Media at the Move offers a serious research of the dynamics of the foreign circulate of pictures and concepts. This comes at a time while the political, monetary and technological contexts in which media enterprises function have gotten more and more global.
The surge in transnational site visitors in media items has basically benefited the most important agencies comparable to Disney, AOL, Time Warner and information company. even if, as this publication argues, new networks have emerged which greenback this pattern: Brazilian television is watched in China, Indian movies have a major following within the Arab global and Al Jazeera has develop into a family identify within the West.
Combining a theoretical viewpoint on contra-flow of media with grounded case reviews into one up to date and available quantity, Media at the Move presents a much-needed advisor to the globalization of media, going past the traditional Anglo-American view of this evolving phenomenon.
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Extra resources for Media on the Move: Global Flow and Contra-Flow
But we must ask too, who is listening and with what consequences? Diasporic minorities are producers; they are audiences and they are addressees. As audiences they have the distinct advantage, it might be suggested, of being able to choose, often quite radically, between different representational spaces, different programmes, different languages and different accounts of global or national conflicts. Greek Cypriots in the diaspora for example, have access to media from Cyprus, from Greece, from their country of settlement, from other countries where Greek diasporas live.
Curtin, Michael (2003) ‘Media capital: towards the study of spatial flows’, International Journal of Cultural Studies, 6 (2):202–28. DCMS (2005) Creative Industries Economic Estimates: Statistical Bulletin, October. London: Department of Culture, Media and Sport. De Bens, Els and Hedwig de Smaele (2001) ‘The inflow of American television fictions on European broadcasting channels revisited’, European Journal of Communication, 16(1):51–76. Disney (2005) Annual Report, 2005. New York: Disney Corporation.
With its ability to transcend linguistic and geographical boundaries, transnational television is particularly important in relation to media flows. Television is central to a ‘global mass culture’, one dominated ‘by the image, imagery, and styles of mass advertising’ (Hall, 1991:27). 6 US film imports in major film-producing countries Country Latest data year Total film imports US imports (%) Israel 2003 173 87 India 2003 198 80 Australia 2003 245 73 Mexico 2003 267 64 Spain 2004 461 55 Russia 2004 446 54 Germany 2004 363 37 Italy 2004 349 36 Japan 2004 470 28 France 2004 556 24 Egypt 2003 300 22 Source: European Audiovisual Observatory/national statistics and Screen Digest, 2005.