Communications

Download Media and new capitalism in the digital age: the spirit of by E. Fisher PDF

By E. Fisher

This ebook explores the recent terrain of community capitalism throughout the modifications of the discourse on know-how. instead of viewing such discourse as both a real or fake mirrored image of truth, Fisher evaluates the ideological position that know-how discourse performs within the legitimation of a brand new type of capitalism. in response to an in depth empirical research, the publication argues that modern know-how discourse at one and an identical time grants extra own empowerment via community expertise and legitimates a extra privatized, versatile, and precarious monetary constellations. Such discourse signs a brand new tradeoff within the political tradition of capitalism, from a legitimation discourse which emphasizes the skill of expertise and strategy to lead to social emancipation (through equality, balance, and safety) to a legitimation discourse which makes a speciality of the potential of know-how to lead to person emancipation (through person empowerment, authenticity, creativity, and cooperation). opposite to the present assumption that sees community expertise as freeing from the stress and pitfalls of a stifling, Fordist capitalism, the publication deals a theoretical framework which sees modern expertise discourse as an ideology that legitimates the commercial, social, and political preparations of the recent capitalism.

Show description

Read or Download Media and new capitalism in the digital age: the spirit of networks PDF

Best communications books

Communication in Organisations CMIOLP (CMI Open Learning Programme)

The hot version of the Chartered administration Institute's Open studying Programme has been up-to-date to incorporate the most recent administration innovations and methodologies. It contains present administration suggestions, the altering felony framework during which managers function and the effect of know-how within the paintings setting.

Proposal Planning & Writing

In a global of constrained investment, grantseeking is intensely aggressive. Now in its 4th variation, this ordinary consultant to idea making plans and writing deals new info and examples to assist grantseekers within the web age. New to this booklet are up to date web pages, together with 25% greater than within the final variation.

Change Communications Jahrbuch 2010

Märkte verändern sich, Unternehmen auch. was once oft vergessen und doch immer wichtiger wird: Veränderung braucht Kommunikation - Veränderungskommuni-kation! Nur die ermöglicht Unternehmen, den MitarbeiterInnen die Bedeutung der Veränderung zu vermitteln - und sie für den Wandel zu gewinnen. Viele Unternehmen kommunizieren ihre Change-Projekte nur unzureichend.

Mass Media Research: An Introduction

Caliber media is the results of meticulous examine. MASS MEDIA examine: AN creation, 9e, indicates you ways it happens--from content material research to surveys to experimental research--then provides professional tips about interpreting the media you stumble upon on your way of life. The 9th variation is full of research instruments and assessment aids that can assist you achieve your direction.

Extra info for Media and new capitalism in the digital age: the spirit of networks

Example text

We at Wired remain obsessed with authoritatively reporting on the new economy, new media, crucial technologies, and the digital nation. With providing context for a community overwhelmed by data. With not just telling the story of the modern, but visualizing the excitement of our times. (Rossetto 1998) Contemporary Technology Discourse 37 Right from the outset Wired’s founding rationale is that the technological revolution is yielding a social revolution. Hence, the main protagonist of the magazine is network technology itself, as well as the people and organizations intimately engaged with it.

Bill Gates, iPod, Google, and YouTube exert influence far beyond their professional boundaries or functional value; they have become iconic of the digital era. They are no longer part of a “geek” culture or the IT professional elite but are at the heart of contemporary culture. Likewise, much of the terminology surrounding network technology—“high-tech,” “dot com,” “bugs,” “open source,” “networking,” and many more—has percolated into the general public discourse. A striking example of that is the distinction between “hardware” and “software,” which is drawn straight out of the technical terminology of computer professionals and has become a metaphor and a powerful cognitive model in a variety of spheres and discourses.

The banks) which aim to make it more of a reality, and the discourse of flexibility is one of the [symbolic] resources they have . . for achieving this” (Chouliaraki and Fairclough 1999, 4). The relationship between discourse and social practice is dialectical so that “imaginaries,” that is, “representations of how things might or could or should be” (Chiapello and Fairclough 2002) are enacted as practices, such as technologies, bodies of knowledge, genres implicated with social practices, and identities, which in turn become the material for further representations of reality.

Download PDF sample

Rated 4.66 of 5 – based on 8 votes