By E. Fisher
This ebook explores the recent terrain of community capitalism throughout the modifications of the discourse on know-how. instead of viewing such discourse as both a real or fake mirrored image of truth, Fisher evaluates the ideological position that know-how discourse performs within the legitimation of a brand new type of capitalism. in response to an in depth empirical research, the publication argues that modern know-how discourse at one and an identical time grants extra own empowerment via community expertise and legitimates a extra privatized, versatile, and precarious monetary constellations. Such discourse signs a brand new tradeoff within the political tradition of capitalism, from a legitimation discourse which emphasizes the skill of expertise and strategy to lead to social emancipation (through equality, balance, and safety) to a legitimation discourse which makes a speciality of the potential of know-how to lead to person emancipation (through person empowerment, authenticity, creativity, and cooperation). opposite to the present assumption that sees community expertise as freeing from the stress and pitfalls of a stifling, Fordist capitalism, the publication deals a theoretical framework which sees modern expertise discourse as an ideology that legitimates the commercial, social, and political preparations of the recent capitalism.
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Extra info for Media and new capitalism in the digital age: the spirit of networks
We at Wired remain obsessed with authoritatively reporting on the new economy, new media, crucial technologies, and the digital nation. With providing context for a community overwhelmed by data. With not just telling the story of the modern, but visualizing the excitement of our times. (Rossetto 1998) Contemporary Technology Discourse 37 Right from the outset Wired’s founding rationale is that the technological revolution is yielding a social revolution. Hence, the main protagonist of the magazine is network technology itself, as well as the people and organizations intimately engaged with it.
Bill Gates, iPod, Google, and YouTube exert influence far beyond their professional boundaries or functional value; they have become iconic of the digital era. They are no longer part of a “geek” culture or the IT professional elite but are at the heart of contemporary culture. Likewise, much of the terminology surrounding network technology—“high-tech,” “dot com,” “bugs,” “open source,” “networking,” and many more—has percolated into the general public discourse. A striking example of that is the distinction between “hardware” and “software,” which is drawn straight out of the technical terminology of computer professionals and has become a metaphor and a powerful cognitive model in a variety of spheres and discourses.
The banks) which aim to make it more of a reality, and the discourse of flexibility is one of the [symbolic] resources they have . . for achieving this” (Chouliaraki and Fairclough 1999, 4). The relationship between discourse and social practice is dialectical so that “imaginaries,” that is, “representations of how things might or could or should be” (Chiapello and Fairclough 2002) are enacted as practices, such as technologies, bodies of knowledge, genres implicated with social practices, and identities, which in turn become the material for further representations of reality.