By Iain Munro
Details war in enterprise presents an important and engaging point of view at the suggestion of the community association. It illustrates the kin among info know-how and association, and particularly, among company organisations and the new revolution in army affairs that has been referred to as 'information warfare'. the most issues mentioned comprise the community society, wisdom administration, nomadic process, details struggle, strength and identification.
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Extra resources for Information Warfare in Business - Strategies of Control and Resistance in the Network Society (Routledge Studies in Business Organizations and Networks)
Almost every principle of nomadic strategy that was outlined by Lawrence can be found in some form in Guevara’s own manual of guerrilla warfare. This can be seen clearly from the following list, where the eight principles of nomadic strategy that have been derived from Lawrence’s work earlier in this chapter will be compared with Guevara’s own guerrilla theory. • The principle of Leadership Guevara tended to focus more on formal leadership roles than Lawrence. However, he still distinguished the hierarchy of his guerrilla forces from a traditional hierarchy of ‘tyranny’ (Guevara 1998: 55).
After the peaceful demonstrations by the peasant farmers had been ignored, they began to turn to more violent means, and the Zapatistas were born from this struggle, preparing themselves for a guerrilla war. The distinctive feature of the Zapatista uprising was their use of a range of telecommunications technologies such as video technology and the Internet. Castells (1997:80) explains their success in the following terms, ‘Extensive use of the Internet allowed the Zapatistas to diffuse information and their call throughout the world instantly, and to create a network of support groups which helped to produce an international public opinion movement that made it literally impossible for the Mexican government to use repression on a large scale’.
In this respect it has behaved very much like the Zapatista rebels in Mexico, whose struggle is not confined to the Web like Napster and Linux, but nevertheless have used this communications technology very effectively. Innovators or parasites? The use of nomadic strategy today often provokes a great deal of controversy. Napster exploded onto the scene in 1999, but disappeared almost as quickly. Opponents to Napster claimed that it damaged CD sales and therefore threatened the artists’ livelihoods, a view that had the support from the Recording Industry Association of America, and artists as diverse as Metallica, Dr Dre and Neil Young.