By John Gallaugher
Info structures: A Manager's advisor to Harnessing know-how is meant to be used in undergraduate and/or graduate classes in administration details structures and knowledge know-how. one among BusinessWeek's "Professors of the Year", John Gallaugher of Boston collage, brings you a new administration info platforms textbook that teaches scholars how she or he will event IS from a Managers point of view first hand via fascinating insurance and bleeding-edge circumstances. Shockingly, at a time whilst know-how usually seems at the conceal of each significant company booklet, scholars locate is likely one of the least beautiful of administration disciplines.
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Extra resources for Information Systems: A Manager's Guide to Harnessing Technology Version 1.3
Users spend time learning a product; they buy add-ons, create ﬁles, and enter preferences. Because no one wants to be stranded with an abandoned product and lose this additional investment, users may choose a technically inferior product simply because the product has a larger user base and is perceived as having a greater chance of being oﬀered in the future. The virtuous cycle of network eﬀects doesn’t apply to all tech products, and it can be a particularly strong asset for ﬁrms that can control and leverage a leading standard (think Apple’s iPhone and iPad with their closed systems versus the once-dominant but now rarely used Netscape browser, which was almost entirely based on open standards), but in some cases where network eﬀects are signiﬁcant, they can create winners so dominant that ﬁrms with these advantages enjoy a near-monopoly hold on a market.
And Microsoft Hotmail, it knew it needed to oﬀer an overwhelming advantage to lure away customers who had used these other services for years. Google’s oﬀering? A mailbox with vastly more storage than its competitors. With 250 to 500 times the capacity of rivals, Gmail users were liberated from the infamous “mailbox full” error, and could send photos, songs, slideshows, and other rich media ﬁles as attachments. A neat innovation, but one based on technology that incumbents could easily copy. Once Yahoo!
Can conventional jewelers successfully copy BlueNile? Why or why not? 7. What are switching costs? What role does technology play in strengthening a ﬁrm’s switching costs? 8. In most markets worldwide, Google dominates search. Why hasn’t Google shown similar dominance in email, as well? 9. Should Lands’ End fear losing customers to rivals that copy its custom clothing initiative? Why or why not? 10. How can technology be a distribution channel? Name a ﬁrm that has tried to leverage its technology as a distribution channel.