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Download If You're So Brilliant ...How Come You Don't Have and by Matt Haig PDF

By Matt Haig

In the event that your company is to be really aggressive, an e-strategy is vital.

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Additional resources for If You're So Brilliant ...How Come You Don't Have and E-Strategy?: The Essential Guide to Online Business (If You're So Brilliant)

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Indeed, there are many instances when accentuating the country of origin may actually be a bonus. For instance, Inverness-based manufacturer of Scotch whisky, The Whisky Shop, acknowledges that Scottishness helps sell its products abroad. com) incorporates evocative Highland imagery. However, the secret to targeting markets successfully is to target one market at at time. So although, the Web does enable you to reach a global audience, it can benefit you to establish yourself in your local market before looking further afield.

Once you are on the Web, you are competing not only with a rival business across the street, but with competitors from all over the globe. In order to compete successfully businesses need to make sure that their online activity is relevant to every market they target. Once a business decides to use the Internet to target foreign markets, it first needs to consider which ones to go after. It is important to concentrate 42 í How come you don’t have an e-strategy? com case study above). com), an international e-consultancy that creates multilingual Web sites.

Although the effectiveness of online advertising is now in doubt, many companies still believe it is the most effective way of generating awareness of their e-brand. The most popular form of Web advertising remains the Web banner – an electronic band of text and graphics appearing at the top or bottom of a Web page, containing a link to the advertiser’s site. There are also pop-up ads, superstitials (videobased pop-up ads) and sponsorships. From the perspective of a site user, pop-up ads tend to be the most controversial.

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