By Helmut Becker
The automobile markets of the industrialized international are saturated. there is not any longer any development for the ''growth-minded'' car undefined. this example isn't really essentially replaced by means of nations like China, India, and jap Europe, their markets are too small and enhance their very own car construction. therefore, car sees a cutthroat pageant, resulting in an explosion of recent types and rebates. This booklet deals a powerful research and provides a valid forecast for the worldwide automobile within the subsequent ten years. Expecially, the ebook deals an intensive research of the eleven vast car businesses on the earth and their outlook for the long run. It solutions vital questions: Who will continue to exist, who will drop out? what's going to be the results for providers? Which areas will free, so as to win? do not leave out this breath-taking perception into the fight for survival of the car businesses!
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Extra resources for High Noon in the Automotive Industry
The excellent image and proverbial quality of the German motor industry in the "soft" factors were the key here. In the meantime the signs have been increasing since the year 2000 that this superior position is slowly but surely crumbling – partly because of the branch's own failings and mistakes, but to a greater extent because of the changed conditions in global competition. On the one hand, foreign competitors are catching up fast in the "soft" factors that means the competitors are getting better, while the numerous call-backs in recent years signalize that Western European producers are obviously unable to properly defend their prime position.
At the moment it ranges between 70% and 72%. A reduction of global overcapacity in the automotive industry cannot be reckoned with in future. Experts' projections assume that capacities will exceed the amount of actually produced vehicles by about 20 million units per year in the next few years. Fig. 9. Entire production and capacities until 2011 mil. 100 80 60 40 20 0 2003 2004 2005 2006 Excess capacity 2007 2008 2009 Assembly Total, 2004 59,6 mil. 74,75% Production source: PWC, IWK calculation 20,1 mil.
53,1% Production Excess capacity 26 1 The current situation: markets in upheaval, turbulence in the sector oligopoly While American producers still have to react to this situation by shutting down production facilities, Japanese automobile producers have already got through this difficult process. 2 million (1994), as a result of the depression. 7 million vehicles in 2004. In the meantime, capacity utilization in the Japanese automotive industry has increased again due to restructuring, lay-offs and factory closures.