Download HBR Guide to Persuasive Presentations by Nancy Duarte PDF

By Nancy Duarte


Terrified of conversing in entrance of a gaggle? or just trying to polish your abilities? irrespective of the place you're at the spectrum, this consultant provides you with the boldness and the instruments you must get results.

Written via presentation professional Nancy Duarte, the HBR advisor to Persuasive shows may also help you:

• Win over difficult crowds
• manage a coherent narrative
• Create strong messages and visuals
• connect to and interact your audience
• convey humans why your principles subject to them
• Strike the correct tone, in any state of affairs

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Sample text

Or explain that you’ll be in 24/7 mode right along with your team until the big project is wrapped up—and that everyone will get comp time afterward. By showing that you’ve considered opposing points of view, you demonstrate an open mind—and invite your audience to respond in kind. Or ask a key stakeholder for a reality check before you present to other managers in her group. Love and hate. It’s how you build a bridge between others’ views and yours. Try brainstorming ideas around polar opposites such as the ones in table 2-1.

What types of outcomes are mutually desired? What did you learn when you faced similar challenges of your own, and how will your audience benefit from that insight? The amount of common ground you discover will depend on the depth of your relationship with the group. Lots of common ground If you are presenting to family, friends, club members, or a religous group, it’s easy to find common ground because you know the people well and tend to share many experiences, interests, and values. You know them a bit, but not as much as close friends or relatives.

I got feedback multiple times on that trip that people could see I cared enough to really study and understand their perspective. Section 2 Message Are ideas born interesting or made interesting? It’s what compels the audience to change course. You may as well e-mail your stakeholders a spreadsheet and be done with it. What’s at stake: You’ll also want to convey why the audience should care about your perspective. This helps people recognize their need to participate rather than continue with the status quo.

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