By Patrick Clinton
Together with his "Guide to Writing for the company Press", Patrick Clinton deals an available advisor to the "hidden international" of the enterprise press, together with examples on how you can establish viewers wishes, writing headlines, and accomplishing interviews.
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Additional resources for Guide to writing for the business press
And builds the story from that answer. For the experienced news reporter, the shift from a conventional sense of news value to a sense of news value based on utility is one of the biggest challenges of business reporting. The Industry Business magazines in this country got their start at about the time of the American Revolution. The earliest publications were hardly magazines at all. Rather they were "price-currents"leaflets published by brokers that listed wholesale prices of various goods.
There are no articles, no "writing" as such. The content changes from month to month, but only incrementally, as publications are added or deleted, or as advertising rates or names and addresses change. Most people would not call the books magazines, even though SRDS describes its books as magazines in its own directories. Again, there is a gray area. Many business magazines include directories, or they publish special issues that are dominated by directories. Others consist primarily of short notices of new products.
They extend the reader's experience of the industry. Case-study and site-visit stories are one of the most basic forms of business magazine feature story. These stories come in many varieties. Building Design & Construction, for instance, devotes many of its pages to profiles of new buildings, complete with photos and descriptions of unique features. Rock Products visits quarries, and it examines the layout of equipment and fine points of operation. Baking & Snack regularly prints detailed descriptions of noteworthy bakeries that illustrate trends or innovative solutions to familiar problems.