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Download Global Operations Strategy: Fundamentals and Practice by Yeming Gong PDF

By Yeming Gong

While many company faculties are educating worldwide Operations technique with self-made instructing fabrics, there are not any such textbooks. Combining useful techniques with targeted theoretical underpinnings, this booklet presents theories, instruments, frameworks, and methods for international operations approach, and brings actual global views to scholars and bosses. each one bankruptcy comprises definition of key phrases, advent of primary theories, a number of brief case examples, one lengthy new case to provide an explanation for the linked theories, and prompt additional reading.

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Strategic planning, budgeting). 5. , financial performance, technical reports, sales and marketing data). 6. , direct managerial contact, committees). 7. g. personal contacts). 8. , building an organizational culture). 3 Global Trade-off Principle A corporation usually sets multiple objectives and may try to achieve multiple competitive advantages. Unfortunately, it is often impossible to excel simultaneously in all aspects of operations, and in many cases the corporation has to make trade-offs, treating one objective or competency preferentially over another, since there is inherent contradiction between the factors under consideration.

Flexible manufacturing system, a manufacturing configuration able to adapt rapidly to changing demand, can help achieve competency in flexibility. Particularly in global operations settings, a decision over centralization versus decentralization of manufacturing or service will influence global manufacturing networks or global service systems. (3) Work force It is vital to formulate a global work force strategy to align both business strategy and employees’ personal expectation. The advantage of global operations rests on the potential opportunities to utilize comparative advantages of human resources in different locations.

In order to achieve that, we have set ourselves four goals: • Volkswagen intends to become a world leader by using intelligent innovations and technologies, while at the same time delivering customer satisfaction and quality. • Over the long term, Volkswagen aims to increase unit sales to more than 10 million vehicles a year; it intends to capture an above-average share as the major growth markets develop. • Volkswagen intends to increase its return on sales before tax to at least 8% in the long term in order to safeguard its solid financial position and ability to take action, even during difficult market periods.

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