Business Development

Download From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker PDF

By Phil Baker

"This is an engaging, convincing,and hugely distinctive dialogue of the innovation-and-marketing method because it really works. Phil Baker has helped me know how the fashionable, international high-tech truly works, and someone who stocks that interest will take advantage of interpreting his book." —James Fallows, The Atlantic per thirty days "In the excessive quantity, fast-paced box of high-tech shopper gadgetry, studying out of your errors could be a very dear schooling. It takes even more than a good idea to create an outstanding product, and Phil Baker's booklet offers hard-earned, sensible suggestion (and reasonable caution) to these captivated with making the following nice glossy new toy." —Paul Jacobs, CEO, Qualcomm "When it involves figuring out how issues paintings, why issues paintings, and maybe most vital, why I should still care, Phil Baker is my go-to man. i have regularly believed that if you cannot comprehend the method, you are going to by no means relish the product and Phil Baker continuously presents that crucial viewpoint. do not simply learn the guide manual—read Phil Baker first." —Peter Greenberg, trip Editor, NBC this day express "Phil Baker makes use of his own adventure within the improvement of such seminal items because the Polaroid SX-70 digicam to supply useful and readable recommendation on tips on how to flip strong rules into ecocnomic items whereas fending off the varied pitfalls alongside the way." —Steve Wildstrom, know-how & You Columnist, BusinessWeek "From suggestion to patron is not just for the entrepreneur or the product improvement guru-in-training. in case you are one of many legion of device hounds, or simply are looking to be extra educated approximately how the digital items you like and use daily come into being, then learn this book!" —Ken Wirt, vice chairman buyer advertising, Cisco "Phil Baker is aware product improvement like nobody else. This publication is the genuine advisor to getting your principles to industry. A needs to personal for the entrepreneur." —Robert Brunner, Founder and artistic Director, Ammunition LLC, Former Apple desktop Director of commercial layout "If you're an inventor or developer with a very good concept for a product and the necessity to get it synthetic and allotted, this is often the booklet for you. right here, Phil Baker unearths the dear classes he has realized from his decades of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is mainly robust. 'The virtue is now to the rapid and the artistic, instead of the big,' says Baker, 'but to get that virtue you will want to visit Asia.' Sound daunting? don't fret; this ebook is a pleasant journey of the virtues and hazards of outsourcing. which will get your product produced, this e-book is key reading." — Don Norman, Nielsen Norman team, writer, The layout of destiny issues " i have identified and renowned Phil for years- and to today, I continue learning approximately major items that i did not be aware of he had a hand in bringing to marketplace. he is noticeable all of it and performed it all—and during this hugely readable, immensely sensible ebook, he tells all." —Harry McCracken, Former Editor-in-Chief, workstation global " Phil Baker's publication may be required interpreting for any entrepreneur in addition to winning businesses making plans new items simply because they're going to achieve vital perception into what it takes to convey new and leading edge items in a electronic age within which shoppers calls for, tastes, and needs frequently swap overnight." —Tim Bajarin, President, inventive options, Inc. " Phil Baker combines a long-earned wisdom of product layout, production, and advertising to provide us an insider's examine how a firm or entrepreneur turns an concept right into a real-world product. rules are effortless, he observes, yet developing anything humans are looking to purchase is a classy enterprise, with many tradeoffs and hard offerings. he is been there, performed that, and it shows." — Dan Gillmor, Director, Knight heart for electronic Media Entrepreneurship, Kauffman Professor of electronic Media Entrepreneurship, Walter Cronkite university of Journalism & Mass conversation, Arizona country college " Few humans within the customer electronics are as uniquely certified as Phil to function a advisor among inspiration and product. whether you are not creating a device, From inspiration to purchaser bargains an insightful and more and more correct investigate a truly varied form of venture administration. it is worth the learn with the intention to construct whatever humans love." —Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT " Phil Baker is a type of humans whose occupation has spanned a iteration of non-public expertise, and he is visible all of it, from the layout labs of -California to the manufacturing unit flooring of Guangzhou. This ebook distills his adventure in a hugely readable consultant to the fine details of having a product to industry, and the sensible recommendation he bargains will shop many an entrepreneur from months and thousands of bucks of discomfort. a person with a product in improvement or of their head should still learn it ahead of they take one other step." —Jeremy Wagstaff, expertise Columnist and Blogger " Phil Baker is among the world's most sensible minds within the purchaser know-how items undefined. His prepared perception and real-world knowing of product layout, improvement, creation, and advertising and marketing comes from years of expertise as opposed to from somebody who has in simple terms 'studied' the shopper know-how items market." —Andy Abramson, CEO, Comunicano Preface i have regularly been interested in know-how items and gadgetry. all through my occupation i have had the chance and success to be linked to many defining buyer expertise businesses and items reminiscent of Polaroid's SX-70 digicam, Apple's Newton MessagePad and PowerBooks, and plenty of extra. I wrote this booklet for you to proportion with readers what is interested by taking an idea and remodeling it right into a winning product, in response to what i have visible and skilled for greater than 3 many years. something i have discovered is that making a winning product is far greater than bobbing up with the belief; actually, that is frequently the best half. it truly is even more approximately what occurs after. It consists of a variety of actions that compile every kind of disciplines, every thing from engineering to product administration to distribution to advertising. each one of those actions is far like a hyperlink in a series. whilst one hyperlink fails, the total recreation can fail. i presumed this used to be a major tale to be informed and will locate no different books that checked out the entire actions in live performance. whereas there are books on particular parts, comparable to engineering administration, venture administration, and advertising, each one of these are approximately strategies, systems, and theories, with just a couple of of them delving into real-life examples as skilled firsthand by means of the writer. they do not express the real-life, daily matters, whose recommendations frequently range from traditional pondering. these books are comparable to what is taught in enterprise tuition, whereas this ebook is extra just like the lab path that is by no means provided. This e-book covers the recent principles that experience resulted from how fast items are constructed, their shorter existence cycles, using outsourcing, and the net. most of these elements have replaced how issues at the moment are performed. one of many greatest adjustments is the influence of China on product improvement and production and the way it impacts how we do issues. This booklet is meant not just for these focused on bringing out their very own product, but in addition for these simply all in favour of what is concerned and the way issues paintings behind the curtain that hardly ever get uncovered. This ebook will offer that in addition to a few worthy examples. For marketers who paintings via themselves, in addition to these curious about product similar actions in either small and massive businesses, you should have a greater realizing of the stairs to stick to to achieve success along with your personal items. you will how to make the most of new assets and new considering. Plus you are going to discover ways to forget about the naysayers who inform you to not greenback the method and to only do it the way in which it is usually been performed. so much of all you will have a greater figuring out of your strategies and what to anticipate. i'm hoping you take pleasure in studying the booklet up to I loved writing it. --Phil Baker

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The huge success of the iPhone proved Apple’s decision to be correct, at least for its primary audience. When we wanted feedback on our Stowaway keyboard we met with Logitech, one of the world’s largest keyboard marketing companies, to ask their opinion. While they marveled at the design and ingenuity, they told us the product would need to retail for under $40 to be successful. They were judging the product by its utility as a keyboard, and most of theirs, although much larger, sold in that price range.

I suggested he incorporate the best of these designs into our product. After all, by this time the borrowed design must be nearly perfect. Why start over with a new design that would add more time, and need to be tested and likely refined? 24 JUS T DO I T Multiply this by a half dozen design elements and you can see how doing this can shorten the schedule and reduce risk. By the way, I don’t condone violating patents, but features like this are rarely patentable; some of the phone’s design was likely borrowed from others.

Developing an accurate sales forecast is difficult and is often an educated guess, because it depends on so many variables such as cost, competition, and how and where a product is sold. Make estimates from several different perspectives. Look at the market size for a product, the total sales expected of all products in the category at THE BASICS OF DEVELOPMENT 40 the time of introduction. How will your product sell compared to the others? Is it competitive enough to capture 5% of the market or 30%?

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