Information Systems

Download Essentials of MIS (11th Edition) by Kenneth C. Laudon, Jane P. Laudon PDF

By Kenneth C. Laudon, Jane P. Laudon

For undergraduate and graduate MIS courses.

This in-depth examine how today's companies use info applied sciences is a part of a whole studying package deal that comes with the center textual content and vast supplemental on-line fabrics. The middle textual content contains 12 chapters with hands-on initiatives protecting the main crucial themes in MIS. a major a part of the center textual content is the Video Case examine and educational Video package deal: 24 video case stories (2 in step with bankruptcy) plus sixteen tutorial movies that illustrate company makes use of of data platforms, clarify new applied sciences, and discover strategies. video clips are keyed to the subjects of every chapter.

Teaching and studying Experience
This software will supply a greater educating and studying experience—for you and your scholars. Here's how:
● customize studying with MyMISLab—the on-line homework, educational, and evaluation software that fosters studying inside of and past the classroom.
● hide the main crucial subject matters in MIS utilizing an built-in framework for describing and reading details systems.
● attach school room wisdom to way of life through exhibiting details structures composed of individuals, association, and know-how components, strengthened in pupil tasks and case reviews.

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Extra resources for Essentials of MIS (11th Edition)

Example text

Today’s music industry is vastly different from the industry a decade ago. Apple Inc. transformed an old business model of music distribution based on vinyl records, tapes, and CDs into an online, legal distribution model based on its own operating system and iTunes store. Apple has prospered from a continuing stream of innovations, including the original iPod, iPod nano, iTunes music service, iPhone, and iPad. Customer and Supplier Intimacy When a business really knows its customers and serves them well, the way they want to be served, the customers generally respond by returning and purchasing more.

Google Apps, Google Sites, Microsoft’s Windows SharePoint Services, and IBM’s Lotus Connections are used by over 100 million business professionals worldwide to support blogs, project management, online meetings, personal profiles, social bookmarks, and online communities. Business intelligence applications accelerate. More powerful data analytics and interactive dashboards provide real-time performance information to managers to enhance decision making. Virtual meetings proliferate. Managers adopt telepresence, video conferencing, and Web conferencing technologies to reduce travel time, and cost, while improving collaboration and decision making.

But managers must do more than manage what already exists. They must also create new products and services and even re-create the organization from time to time. A substantial part of management responsibility is creative work driven by new knowledge and information. Information technology can play a powerful role in helping managers develop novel solutions to a broad range of problems. As you will learn throughout this text, technology is relatively inexpensive today, but people are very expensive.

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