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Download Enterprise and Heritage: Cross Currents of National Culture by John Corner PDF

By John Corner

The phenomena of `enterprise' and `heritage' may possibly in the beginning idea appear unrelated: this e-book units out to teach that the 2 ideas will not be in basic terms comparable yet deeply interdependent. If `enterprise' can be utilized to outline the legitimate encouragement of the values of the industry society, then the expansion of the background may be visible as a manifestation of the entrepreneurial spirit - advertising the previous in order that it really is obtainable to the fellow or girl on the street. utilizing case reports, observation and critique, the individuals to this full of life quantity talk about the significance of `enterprise' and `heritage' in British social and cultural existence, with examples drawn from movie, tv, literature, city making plans, structure, govt ads, info expertise and tourism.

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At one level, the project is genuinely exciting and challenging. This kind of cosmopolitanism is to be preferred to parochialism and insularity. There is indeed an immediate pleasure and exhilaration in seeing such a juxtaposition of diverse and vibrant cultures. But the exhibition touches deeper and darker chords. In its preoccupation with ‘magic’ and the ‘spirituality’ of Third World art, Magiciens de la Terre seeks to expose a certain emptiness, a spiritual vacuum, in western culture. There is, of course, something very suspect and problematical about this western idealization of ‘primitiveness’ and ‘purity’, this romance of the ‘Other’.

I have argued that this is the force shaping our times. 32 There has been a great surge of interest recently in local economies and local economic strategies. The case for the local or regional economy as the key unit of production has been forcefully made by the ‘flexible specialization’ thesis. Basing its arguments on the economic success of the Third Italy’, this perspective stresses the central and prefigurative import ance of localized production complexes. 34 In the cultural sphere too, localism has come to play an important role.

This kind of cosmopolitanism is to be preferred to parochialism and insularity. There is indeed an immediate pleasure and exhilaration in seeing such a juxtaposition of diverse and vibrant cultures. But the exhibition touches deeper and darker chords. In its preoccupation with ‘magic’ and the ‘spirituality’ of Third World art, Magiciens de la Terre seeks to expose a certain emptiness, a spiritual vacuum, in western culture. There is, of course, something very suspect and problematical about this western idealization of ‘primitiveness’ and ‘purity’, this romance of the ‘Other’.

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