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By Ravi Ramamurti; Jitendra V Singh

"Why have such a lot of businesses in rising economies internationalised rather aggressively within the final decade? What aggressive merits do those agencies get pleasure from and what are the origins of these benefits? via what recommendations have they outfitted their worldwide presence? How is their internationalization affecting Western competitors? And, eventually, what does all this suggest for mainstream foreign enterprise thought? In Emerging Read more...

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An example is the product cycle hypothesis (Vernon, 1966), which grew out of an effort to explain the nature of US exports, outward FDI, and imports, to or from Western Europe and developing countries. Its reasoning included key contextual variables, such as America’s lead in per-capita income and technology relative to Europe, and the latter’s lead in these same areas relative to developing countries. When America’s income and technological lead over Europe narrowed, the original product cycle hypothesis needed modification (Vernon, 1979).

Earlier research identified mining companies in developing countries that had used their skills to operate mines in other countries. 13 But the drive for vertical integration is different, and generally runs counter to the trend among multinationals of the industrialized countries. The phenomenon was, and remains, poorly understood. Moreover, it seems to have become more important with the emergence of investors from China. I will turn to the issue in my later list of questions that call for a good deal more research.

I have mentioned Lenovo’s acquisition of IBM’s PC business; Packages’ sale of some of its equity in Milkpak to Nestle´; Inca Kola’s equity sale to Coca Cola; and Indofood Sukses Makmur’s tie with Pepsi. Although we do not know a great deal about these purchases or joint ventures, they appear to have been important ways to address the need for marketing know-how on the part of TWMNCs. We also know little about how the cell phone companies that have spread through Africa obtained their marketing skills.

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