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By Loizos Heracleous

"This much-needed systematic 2006 exploration of the rising box of organizational discourse addresses scholarly views and empirical functions of the thoughts. The interpretive, useful, severe, and structurational views are tested intimately. concerns mentioned contain the confident power of discourse; sought after interpretive ways; the position of discourse, particularly metaphor, in fostering definite organizational results; a serious view addressing the ability and political dimensions of discourse; and the twin elements of discourse as either communicative activities and deep buildings, interrelated in the course of the modality of interpretive schemes. program chapters illustrate how discourse idea might be hired in box examine, assisting the analyst in gaining a deeper figuring out of the social context and of the consequences of discourse on that context. particularly, a view of discourse as positioned symbolic motion, and a structurational view of discourse are illustrated empirically, utilizing examples from an incredible IT association and a world consulting firm."

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1983. Organizations as culture-bearing milieux. In L. R. Pondy, P. J. Frost, G. Morgan, and T. C. ), Organizational symbolism: 39–54. Greenwich: JAI Press. Manning, P. K. 1979. Metaphors of the field: Varieties of organizational discourse. Administrative Science Quarterly, 24: 660–671. Manning, P. K. and Cullum-Swan, B. 1994. Narrative, content, and semiotic analysis. In N. K. Denzin and Y. S. ). Handbook of qualitative research: 463–477. California: Sage. Marshak, R. J. 1993. Managing the metaphors of change.

Social cognition: 89–134. Hillsdale, NJ: Erlbaum. Thachankary, T. 1992. Organizations as ‘texts’: Hermeneutics as a model for understanding organizational change. Research in Organization Change and Development, 6: 197–233. Thompson, J. B. 1989. The theory of structuration. In D. Held and J. B. ), Social theory of modern societies: Anthony Giddens and his critics: 56–76. Cambridge: Cambridge University Press. Tsoukas, H. 1991. The missing link: A transformational view of metaphors in organizational science.

Black argues that the latter is possible in the form of his ‘‘strong creativity thesis’’ (1979: 37–39). The creative potential of metaphorical statements depends upon there being sufficient differences between the two domains for a creative tension to exist (Morgan, 1983). As Aristotle put it, ‘‘metaphors should be transferred from things that are related but not obviously so’’ (3: 11: 5). g. Marshak, 1993; Pondy, 1983; Sackmann, 1989). Metaphors can offer new ways of looking at existing situations (Crider and Cirillo, 1991; Lakoff, 1990; Morgan, 1980, 1983), while simultaneously acting as a bridge from a familiar to a new state (Pondy, 1983).

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