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By Jimmy Schaeffler

Digital Signage delivers macro and micro perspectives of the burgeoning electronic signage undefined. no matter if you're looking for brand spanking new possibilities or to extend your enterprise, with this publication it is possible for you to to obviously comprehend and correctly research the advancements, traits and projections. As a part of the NAB government know-how Briefing sequence, this publication beneficial properties the long run effect of the expertise throughout many alternative industries and systems. factors of resembling screens, servers, and desktops, software program reminiscent of dynamic on-screen content material and software program administration courses, and applied sciences like structures integrations and community infrastructures are all lined.

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Example text

More than half of consumers believe it is acceptable to show ads before a movie, a number that is even higher than the 46% who feel it is acceptable to show ads on television; 36% surveyed felt it was acceptable to show ads before movies presented at home on DVD, 18% on the Internet, and 18% by way of embedded ads in video games. From a slightly different vantage point, the New York City-based Nielsen organization summarized 30 studies observing the digital signage receptivity of large audiences.

FI GU RE 1. 12 A New, Narrow, Round, and Tall Kiosk-Like Digital Signage Application (Copyright 2008. Property of Jimmy Schaeffler. ) Hardware Infrastructure 21 form of an entire side of a large, high-rise building, every window of which would make up part of the total screen. Cities like New York, Chicago, and Tokyo are expected to be ideal candidates for major unveilings of these types of mass-image digital signage. Electronic Paper Electronic paper (also known as e-paper) is another form of digital signage technology, one that tries to duplicate the look of regular ink on paper, yet reflects lightlike ordinary paper and is capable of holding text and images indefinitely without drawing electricity.

50 CHAPTER 2 What Is Digital Signage? FIGU RE 2. 9 Digital Signs Being Used at a Trade Show (Copyright 2008. Property of Jimmy Schaeffler. ) A more detailed listing and description of various locales that have thus been the base for digital signage experiments and implementations is in Chapter 1. S. a waiting room TV experience appropriately called emebaVet.

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