By Paul Ingrassia
With an up to date Afterword via the author
This is the epic saga of the yank motor vehicle industry’s upward thrust and death, a compelling tale of hubris, overlooked possibilities, and self-inflicted wounds that culminates with the president of the us ushering of Detroit’s enormous 3 vehicle companies—once proud symbols of prosperity—through financial disaster. With remarkable entry, Pulitzer Prize winner Paul Ingrassia takes us from manufacturing unit flooring to small-town dealerships to Detroit’s boardrooms to the White condo. Ingrassia solutions the massive questions: used to be Detroit’s self-destruction inevitable? What have been the major turning issues? Why did eastern automakers deal with American staff greater than the yankee businesses themselves did? entire with a brand new Afterword delivering clean insights into the ongoing upheaval within the car industry—the travails of Toyota, the revolving-door administration and IPO at basic automobiles, the unforeseen development at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Course addresses a serious query: the United States bailed out GM, yet who will bail out the United States?
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Additional info for Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout - and Beyond
Instead of competing directly against each other, GM’s different divisions—Chevrolet, Oakland, Oldsmobile, Buick, and Cadillac—would constitute a hierarchical product portfolio, in which more costly cars would have more and better features, all the way up the line. ” Division managers would be given wide latitude to run their business within the financial parameters established by headquarters. The concept basically invented the modern corporation and would underlie the structure of companies for decades to come.
He had been a star wide receiver, and holder of a host of school records, on the University of Maine football team. After graduating in 1970, Benner was drafted by the Cleveland Browns and hoped for a pro football career. But after being cut in the team’s tryouts, he played semipro football in Connecticut for a while, then returned to Maine to become a high school teacher and coach. In 1984 he wanted to change careers and started selling cars at Bessey Motors. A decade later he scraped together all the money he could find, including borrowing some from his mother, and bought the dealership.
In the six years between 1908 and 1914 Henry Ford unleashed more creativity than most men exhibit in a lifetime. He developed an innovative car, introduced a revolutionary production method, and instituted a wage level that would change America forever. New companies grew up to make Model T accessories, including an attachment that converted the hot engine manifold into a handy griddle, forming a mini-industry. New competitors sprang up, including the Dodge brothers, who started their own car company even while they remained the third-largest shareholders in Ford.