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By John Innes, Gweneth Norris

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This theme was mentioned by almost all the interviewees. One interviewee stated: We have values, we have our core values written down, we have them documented at the highest level by our senior executives and that is our doctrine. Corporate Social Responsibility This trend is supported by the following comment from another interviewee: 39 Corporate Social Responsibility Another interviewee expanded: 40 One of our core values is integrity and another one of those is valuing staff and a third is management by fact.

The values and culture of A had remained very much the same since it was established. Most of the interviewees identified the social values of the company as including the following: 1. 2. 3. 4. 5. concern for the company’s effect on society concern for the individual concern for the environment community service concern for the policies of suppliers. However, these values were implemented in A not by formal management controls but by individual employees’ self-control. This self-control and the impact of A’s values or culture on its decision-making can be seen from the following quotes from eight different interviewees: 1.

Work with managers to integrate community involvement activities into personal development plans 3. share best practices in local community initiatives in different countries Corporate Social Responsibility Data sources 19 4. support initiatives such as work experience, teacher placements, school visits and annual community arts event in each market 5. set annual budget for local community regeneration initiatives. Corporate Social Responsibility (b) Customers A had several customer performance targets including the following: 20 1.

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