Communications

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By Roger Cartwright

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THE E-DIMENSION OF COMMUNICATION 31 One such organization is the University of the Highlands and Islands (UHI) in Scotland, set up in the 1990s to link the further education colleges in the north of Scotland (plus a number of specialist institutions). The UHI now has over 20 sites stretching from the Shetland Islands in the north, through the newly designated city of Inverness at the mouth of Loch Ness to the ancient capital of Scotland, Perth, further south and the island of Lewis in the west.

E. an electrical/chemical impulse in one brain, end up as an electrical/chemical impulse in another brain with as little change as possible? Given that we cannot read thoughts directly at the moment, the first step involves changing the thought into something more tangible. The process involves coding from the thoughts of the sender and decoding into thoughts in the recipient and an intervening transmission mechanism. CODING AND DECODING Codes and cryptography have been used by humans from an early date in our history to keep things secret.

56 COMMUNICATION Objects can sometimes form part of body language. At least one exprime minister of the UK, when asked a difficult question, was believed to use the lighting of a pipe to gain time. Keys, pens, and almost anything people hold can be played with – if this happens, the person is displaying nervousness. Beware of such mannerisms, especially if you are delivering a presentation. You might not realize that you are jangling your keys, but your audience will be driven to distraction by it and your message to them will be lost.

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