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By Dimitris N Chorafas

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Cooper’s concept developed into a tangible device, after Motorola put him in charge of its car phone division in 1972. It took just ninety days from idea to prototype as Cooper sponsored a design contest (among Motorola engineers). That led to the famous call on April 3, 1973, after a press conference to introduce the phone at the New York Hilton. Called DynaTAC, the handset had thirty-five minutes of talk time and weighed 1 kilo. Cooper reduced DynaTAC’s weight by half, and it was finally launched in 1983 with a price tag of $4,000.

When AT&T launched the Explorer credit card it developed a system that ensured steady online training of its agents by employing their idle time between customer calls. “We track everything that moves and everything that does not move,” said the firm’s executive VP for marketing during a London symposium at which we were both lecturers. 46 ◾ Cloud Computing Strategies Provided that such conflicts do not exist, and that the right skills are available for the project, enabling services will invariably focus on reengineering the user’s business architecture (the master plan must be made by the client), component optimization, custom-made add-ons to cloud applications, definition of scaling requirements, studies on growth trajectory, and (most importantly) engineering analysis for power and cooling.

In conclusion, the best way to look at cloud computing is as a market in full evolution in which many players, some old and others new, compete for a piece of * The Economist, July 25, 2009. 28 ◾ Cloud Computing Strategies the action. The majority of these contenders for cloud leadership have ambition, but this does not mean that their ambition will be satisfied or that everything will evolve smoothly. Chapter 2 explains what the cloud has to offer. Chapter 3 brings in perspective the challenges associated with strategic inflection points.

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