Business Development

Download Business Solutions for the Global Poor: Creating Social and by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke PDF

By V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton

In accordance with examine awarded on the Harvard company School’s first-ever convention on enterprise methods to poverty relief, enterprise suggestions for the worldwide negative brings jointly views from prime teachers and company, non-profit and public quarter managers. The members draw on useful and dynamic how-to insights from top BOP ventures from greater than twenty international locations world-wide. this significant quantity displays poverty’s multi-faceted nature and a extensive diversity of actors—multinational and native companies, marketers, civil society companies and governments—that play a job in its relief.

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Extra info for Business Solutions for the Global Poor: Creating Social and Economic Value

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Small supermarkets are self-service businesses, ranging from small self-service outlets with one cash register manned by the sole proprietor to bustling, independent supermarkets that stock a broad range of products and have as many as five or six checkouts. Street and open air formats—the least homogeneous of all models—are characterized by semipermanent or mobile infrastructure, for example, an easily moved cart or stall that may be mounted in the same location every day or in multiple locations that vary by day of the week.

Recent quantitative studies about microcredit, decision making, and violence in Bangladesh show that violence increased within loanee households. 9 Goetz and Sen Gupta’s path-breaking study in 1996 of 253 loanees showed that 63 percent of interviewees had no direct control over credit. Thanks to “status inconsistency,” described as a situation where the husband is threatened by the wife’s perceived higher status,10 wife-beating can increase even as the woman’s economic status increases. ”11 Other family members and patterns of violence within the household itself also play a role in increased domestic violence.

Like many of their more affluent counterparts, they value brand names, store cleanliness, and customer service. However, the authors also argue that the poor have distinct shopping habits, store selection criteria, and attitudes toward brand loyalty, calling for more precise segmentation strategies. In Chapter Three, “Marketing Programs to Reach India’s Underserved,” Kunal Sinha and colleagues discuss a variety of mainstream marketing adaptations that companies have used within India to segment and serve culturally diverse markets.

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