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Download Built to change : how to achieve sustained organizational by Edward E Lawler; Christopher G Worley PDF

By Edward E Lawler; Christopher G Worley

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Strategizing is the process an organization uses to decide which products, services, and markets to focus on and how to compete. It results in a strategic intent that guides choices about how an organization creates value and designs itself. 1 Being in a particular business determines performance to some extent. American, United, Delta, Southwest, and Jet Blue are all in the airline transportation business. As a group, their performance over time will more likely mirror each other’s than it will the performance of companies in the consumer products industry.

Finally, to result in a competitive advantage and make a durable contribution to performance, competencies and capabilities must be leveraged by the organization. Amazon’s “single store” strategy transformed the organization from an Internet retailer to a platform for commerce. Its long-term agreement with Toys “R” Us, for example, allows Amazon to leverage its competencies and capabilities in customer experience, customer filtering, order fulfillment, transaction processing, and customer assistance.

There is a certain amount of faith involved—that the receiver will run the right route and won’t trip, and that the defense won’t get in the way. The closer the ball is thrown to where the receiver ends up, the greater the chance of a successful catch. Strategizing is the process an organization uses to decide which products, services, and markets to focus on and how to compete. It results in a strategic intent that guides choices about how an organization creates value and designs itself. 1 Being in a particular business determines performance to some extent.

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