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Download Beijing Jeep: A Case Study Of Western Business In China by Jim Mann PDF

By Jim Mann

When China opened its doorways to the West within the overdue Nineteen Seventies, Western companies jumped on the likelihood to promote their items to the main populous country on this planet. Boardrooms all over the place buzzed with excitement—a Coke for each citizen, a tv for each kin, a private machine for each place of work. At no different time have the associations of Western capitalism attempted to do company with a communist nation to the level that they did in China below Deng Xiaoping. but, over the last decade best as much as the bloody occasions in and round Tiananmen sq., that test produced transforming into sadness on either side, and a imaginative and prescient of shooting the world's greatest industry faded.Picked as one among Fortune Magazine's "75 Smartest Books We Know," this up to date model of Beijing Jeep, lines the historical past of the stormy romance among American enterprise and chinese language communism throughout the reports of yankee cars and its operation in China, Beijing Jeep, a heavily watched three way partnership usually visited by means of American politicians and chinese language leaders. Jim Mann explains how a number of the world's savviest executives thoroughly misjudged the company weather and recounts how the chinese language, who obtained worthwhile new expertise at almost no price to themselves, eventually outcapitalized the capitalists. And, in a brand new epilogue, Mann revisits and updates the occasions which constituted the most problems with the 1st edition.Elegantly written, brilliantly pronounced, Beijing Jeep is a cautionary story concerning the West's age-old quest to do company within the heart Kingdom.

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Additional info for Beijing Jeep: A Case Study Of Western Business In China

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In the wake of the 1972 opening to China, the Nixon and Ford administrations were not yet willing or politically able to take the next step of restoring diplomatic relations with Beijing. Moreover, many of the legal problems left over after the rupture of relations in 1949 remained unsolved. S. citizens against China for financial losses suffered after the Communist revolution. S. claimants. Even the Chinese government's efforts to send art and archaeology exhibits to American museums had State Department lawyers working overtime, trying to prevent a possible seizure by private claimants of the Chinese objets d'art.

S. ) Mercedes-Benz, Fiat, and British Leyland also sent emissaries to check out the business prospects in China. The only auto company Clare felt posed no real competition in China was the world's largest, General Motors. Clare thought they had a third-rate international operation? sure, they had some big plants in Europe, but when you looked around the world, they really weren't very aggressive. They wanted to sit back in their offices at home and write orders. When Clare was selling engines for Cummins, his leading American competitor, GM's Detroit Diesel division, was a pushover.

At one point he was in charge of Bendix's aerospace division and its advanced products development. He became one of the leading Chinese-American corporate executives in the United States. Sung's wife, Beulah, was a Kwok, a member of the well-to-do Chinese family that ran the Wing On department stores, first in Shanghai and later in Hong Kong, where the Wing On chain and the Kwok family thrive today. Among Beulah Sung's family friends was Rong Yiren, a Shanghai millionaire who elected to stay on and work for his country after the Communist takeover.

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