By Deana A. Rohlinger
Weaving jointly analyses of archival fabric, information assurance, and interviews performed with newshounds from mainstream and partisan retailers in addition to with activists around the political spectrum, Deana A. Rohlinger reimagines how activists use various mediums, occasionally at the same time, to agitate for - and opposed to - felony abortion. Rohlinger's in-depth graphics of 4 teams - the nationwide correct to lifestyles Committee, deliberate Parenthood, the nationwide association for ladies, and anxious ladies for the US - illuminates whilst teams use media and why they could decide to stay away from media awareness altogether. Rohlinger expertly unearths why a few activist teams are extra determined than others to draw media consciousness and sheds mild on what this implies for coverage making and criminal abortion within the twenty-first century.
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Extra info for Abortion Politics, Mass Media, and Social Movements in America
Some groups may not be overly concerned with their public image and do very little to construct a version of themselves that might give them broader appeal. 1 As I discuss in the next chapter, groups with elaborated identities can ﬁt better with the institutional norms of the news media (mainstream media in particular) and have more and better opportunities to get coverage. In contrast, organizations that have “restricted” identities, meaning they deﬁne themselves and their issues, solutions, and goals in more particularistic ways, may have difﬁculty marketing their ideas and themselves to a mass audience.
The competitive dynamics among allied organizations are featured prominently in research on the movement-media relationship. Like-minded organizations are considered competitors in a zero sum game for the media spotlight in which winners are catapulted to political legitimacy and losers fall into relative obscurity. There is some truth to this understanding. The space available for movement actors in the news is limited. More importantly, the rewards associated with media attention mean that there are not a lot of incentives for allies to cooperate with one another (Bob 2005).
At the most basic level, a brand may be thought of as a well-developed public image. However, the two are distinct from one another insofar as a brand deemphasizes an organization’s agenda or goals and, instead, pulls at the heart strings of the public by imbuing the group with symbolic meanings and cultivating an emotional connection between the public and the group (Feldwick 2009). Crafting and maintaining a brand is a resource-intensive affair and not an option available to all groups. Second, organizational identity affects how a group frames – or ascribes meaning to – its issues and its campaigns.